SOMA’s Pioneer Team

Meet our assembly of experts fluent across a breadth of wellbeing disciplines and united by the motivation and drive to deliver superior service, personalised support and above all, outstanding results for individuals.

Simon Anderson

Co-Founder + Wellness Director

“Each person is on a different journey, I just need to find out how to use my skills to tap into their lives to help them be the best version of themselves.”

From qualified chef to personal trainer, Simon’s last 10 years experience amassed with some of Sydney’s leading CEO’s, executives and partners for companies such as NAB and Deloitte.

Simon passionately believes in exercise as a release, an escape, improving the physical being, the mental state and the spiritual self. This the belief that helps Simon through his own training sessions, but also helps him support his clients through their health and fitness journeys.

Simon seeks to make his mark on the fitness industry through the creation of a destination that surpasses what is currently available in Australia and challenge today’s gym stereotype, supporting his ethos of excellence, quality service, extravagance, and a holistic approach to body, mind and soul.

Franco Atashi

Co-Founder + Fitness Director

“I don’t think there is anything more rewarding in life than what I do every day. The ethos of how I conduct my life is synonymous to how I train my clients.”

With over 20 years experience in the fitness industry, Franco has won medals for Body Building, set up gyms and has trained as an elite fitness professional, training some of the highest performing business people in Australia.

Franco is humbled and inspired by the thousands of lives he has transformed over the course of his career. Fitness has always been Franco’s passion and always will be, but his real passion is taking care of others; inspiring and empowering individuals to become the best versions of themselves.

Perpetually striving to achieve excellence with his clients, SOMA is the next step to enable Franco to drive this success on a much bigger, yet still personalised scale.